Online discounter Overstock.com still wants to sell you home furnishings, but is adding another layer to its services — helping you find a new home to put those furnishings in.
Overstock (NASDAQ:OSTK) announced plans to launch O Real Estate in September, an initiative that will use the company’s search technology to help customers buy, sell and manage real estate.
“For nearly 20 years, Overstock has connected customers with premium home goods, helping them build their dream homes; now, we look forward to expanding those services in the real estate industry,” said Seth Moore, Overstock.com senior vice president of Strategy , in a statement. “We’re always finding ways to use our technology to help customers find just what they want for their homes. Adding real estate to the mix was a natural fit for our brand.”
"To be clear, we are not owning these homes," he said.
The O Real Estate site will include Houserie, a revamped version of a property management site Overstock bought in February and re-launched Monday, Chain Store Age reported. Houserie offers management services to landlords, including identity verification, eviction history, credit checks, background checks tenant scorecards, and comprehensive screenings. The services will be available at three price points depending on what customers need.
Overstock ventured into the real estate service market once before with Overstock.com Real Estate, launched in 2008 to help customers search for properties and receive discounts on real estate services.
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