34 year old Gets a Makeover

Mimi's Cafe' the upscale French style cafe part of the Bob Evans chain is about to have a full interior remodel.  The cafe will now include a Coffee/ Wine Bar and a Pastry shop.  On the surface this seems like a simple remodel.  But if you look at the restaurant industry it is getting very competitive.  Starbucks, Dunkin Donuts, Panera, and First Watch are all growing in the fastest growing segment in the industry.  Mimi's executives had to realize that in order to remain competitive and grow the brand the concept would have to improve.  In the Fox Business News Interview they acknowledge the idea that the concept might expand into a pure Bakery/ Cafe'.  It will be interesting to see what happens and the reaction from other big breakfast players will do.