Bloomingdale's Combats Amazon with Pokemon Go Style Scavenger Hunt

According to Luxury Daily, Bloomingdale's has figured out a way to promote its brick and mortar business while embracing social media platforms.  Recently, the department store retailer ran an in-store scavenger hunt using Snapchat.   

https://www.luxurydaily.com/bloomingdales-gamifies-in-store-shopping-through-snapchat-filters/

 

The merchandise in the hunt was what the store called 100% Bloomingdale's merchandise,  things that can’t be bought other places.

Those who participated in the hunt could win prizes like Rebecca Minkoff fashion show tickets, a bicycle from Wildfox, Maddie & Tae concert tickets, a tracksuit from Juicy Couture and other Bloomingdale's merchandise.  

Special scavenger hunt designs and display windows were created for the event by Greg Lamarche. 

“It is activating social, local and mobile media to drive prospects to our brick-and-mortar stores,” Jonathan Paul, operating vice president of social media at Bloomingdale’s said. “The collaboration with designers has been terrific not only from a product development point of view but in marketing, too.

-- Kathy Bissell